First up, the campaign gave me 50 electronic and 123 book orders). I put pre-order buttons on the website after the campaign was over, and got a few pre-orders a month.
The first print run was at the end of June, of 200 copies. Shipping out the funder copies and pre-orders took an evening of packing and a morning at the post office. The number of packages was too much for their receipt printer, causing some consternation.
I also set up the book to print on Lulu at this point, hoping that this would lead to more reasonable shipping than I could offer from the antipodes. I also made the PDF available on DrivethruRPG/RPGNow in November 2012.
As I was getting pretty low on copies, I had a second print run of 150 done in December.
Moving into just plain sales, I've had the following results since July 2012:
|Month||Direct PDF Sales||DrivethruRPG PDF Sales||Direct Book Sales||Lulu Book Sales|
|Totals (including campaign and pre-orders)||184||140||200||75|
That's total sales of 324 PDF and 275 print copies, making 599 all up as of the end of March (up to 608 as of today).
I'm not sure what conclusions to draw from such a small amount of data, but here are a couple of things:
- DrivethruRPG/RPGNow adds a significant number of sales (I took part in the GM's Day sale, too, which gained a number of extra sales).
- I noticed a few cases of a mention somewhere leading to a few extra sales, and also from some convention games.
- There's definitely a big burst of sales followed by a slow dropoff. I had a couple of things (Christmas, DrivethruRPG sale) that bumped sales out of the dropoff temporarily.
On top of my own sales, there's an Italian translation that's just been launched (via Narrativa) and a Russian translation on the way (via Studio 101). The Italian edition includes all new art, which looks very nice (although I haven't seen a copy in the flesh yet, just photos of them).
Overall, I'm very happy with the results! I was confident enough of the game that I knew it would sell, but I was expecting sales more in the range of one- or two-hundred in the first year. I've made contact with a number of fans over the course of it all, which is great - especially hearing about other people playing and enjoying themselves!