28 July 2007


Another documentary, this one about the Helvetica typeface and it's role in design and society. Comprised mainly of interviews with designers (especially type designers), interspersed with constant shots of things set in Helvetica.

The opinions on why it is ubiquitous and the good and bad points of the font were really interesting. The basic idea seems to be that it was seen in the sixties as the quintessential modern(ist) typeface, and it's rejection in more recent times being due to a rejection of many of the modernist ideas of those times (and a preference for messier, more emotionally charged styles).

All the people they interviewed were really fascinating too. All smart, with good reasons for their like, dislike, or indifference to Helvetica. And a lot of interesting speculation about why and how it became such a success.

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